A rare thing on a Friday night, but here I am, 11pm on a Friday night in Tallinn, batchelor party city supreme, just finished a long day of business, sober as a jesuit lying alone in my hotel with a warm laptop. Very sad.
Another rare thing is that somebody just published one of my pieces, "Wasted Creative" on their website. So you can't read it here, but can find it at
www.creativematch.co.uk/viewnews/?92192
if the link works. The argument is that much excellent creative work is essentially wasted because we get some great adverts that don't have any clear links to the products that they are supposed to promote. They might win nice creative awards, but don't necessarily win much business for the client. For example, the Honda "power of dreams" adverts are very wonderful, but I think that anyone who actually dreams of diesel engines or lawnmowers is also very sad.
What do you think?
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