It is great to see that Marks & Spencer are going to stock top brands in their stores in addition to their own brand products. As a customer, it means that I should be able to satisfy my children’s demands for Heinz Ketchup and Nutella as well as my wife’s requests for M&S quality salads and staples. It overcomes my frustration that I can’t fulfil my shopping list with the products I want in one store if that store is M&S.
As a commentator on branding it reconfirms my belief that good strong brands create demand. Whilst it might have taken 125 years for the good managers of Marks to fully appreciate that people don’t just want washing-up liquid, they want Fairy liquid, it is good that they have at last. A good thing for M&S, a good thing for the brands they will stock, a good thing for the customers, and a good thing for branding.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment